Silicon Valley whizzkids seek a piece of old London town
In the private dining room of The Wolseley, in Piccadilly, a group of tech billionaires from California are eating eggs benedict after a long flight.
However, this elite group are not here on holiday or for a meeting: they are buying up exclusive properties.
The hosts at these “intimate” breakfasts, also held at The Colbert, a French restaurant in Chelsea, are Tedworth Property, an estate agency. They also involve other figures in luxury retail and property.
Agents have found innovative ways to woo the newcomers. Tedworth hosts breakfasts and even gets potential clients into backgammon tournaments at 5 Hertford Street, a private members’ club in Mayfair.
Smoothie operators find a new way of sealing the deal
Once upon a time we dealt with American buyers who would emerge from chauffeur-driven Maybachs, dripping in diamonds. Nowadays, we are used to dealing with tech trailblazers from the West Coast. Goodbye suits, hello cargo pants and trainers . . . oh how the vibe has changed (Simon Tollitt writes).
We work with brokers’ offices overseas to try to make ourselves the point of contact for prospective buyers and their advisers.
The new breed operates very differently from the old guard — no more long lunches, and they expect instant gratification in all aspects of their lives. Property is no exception.
To ensure our new base of buyers feel comfortable in their surroundings, we have taken to hosting early-morning breakfasts at restaurants such as The Wolseley in Mayfair and Colbert in Sloane Square, entering backgammon tournaments (with varying degrees of success) and accompanying them on Peloton power zone rides.
Ensuring a select number of other London-based advisers join these events has proven to be beneficial; collaborative work among peers is the way forward. If we don’t have direct access to the right property, you can be sure we will know someone who does.
Working this way seems to pay dividends and decisions are made quickly, which is good for everyone. Who knew a bowl of granola and a smoothie rich in antioxidants could yield such results?
Simon Tollit is founder of Tedworth Property in Chelsea